Daniel
Benhamou

UX Content Designer and Strategist

Profile

UX Content Designer leading content strategy for large-scale B2B SAAS products. Specialises in translating complex technical systems into clear, user-centred experiences that improve task completion and drive measurable product adoption.

Ethos

  • People first

    Empathy is at the heart of strong content design. Creating interfaces that enable people to solve problems more easily is what I enjoy most.

  • Research before solutions

    I conduct user research, track usage metrics and give content strategy workshops help surface what a project needs.

  • Collaboration throughout

    I create style guides, offer consultancy and build AI-assisted pipelines to help teams apply strong UI content principles in their own work.

Work

UX Case Studies

  • Unifying Cloudflare's application security dashboard

    Cloudflare's security tools were spread across disconnected dashboards, each named after its product rather than the problem it solved. I led the content strategy to create a new unified, coherent experience.

    Read case study

  • Designing content for customers experiencing active incidents

    Cloudforce One's REACT service connects organisations with expert incident responders the moment a cyberattack strikes. I contributed to the content strategy for a dashboard that serves teams who need immediate support or post-incident advice.

    Read case study

  • Redesigning content for millions of web users per day

    Turnstile and Challenge pages are among Cloudflare's most widely seen surfaces, encountered daily by people who often have no idea what Cloudflare is. I led a content strategy review and redesigned content to help visitors troubleshoot by themselves.

    Read case study

Undergrad and Masters multimedia projects

  • Sparking Steel — VR game

    Final year undergrad project · BSc in Computing · 2017

    View project

  • Scéalta — Irish folklore motion comic

    Masters dissertation · Interactive Digital Media · 2022

    View project

Resume

Experience

Senior UX Content Designer / Strategist

Cloudflare

  • Driving measurable improvements in task completion by leading content design strategy across major Cloudflare products
  • Accelerating product adoption across multiple teams by designing content flows, onboarding experiences, and wireframes that made complex concepts approachable and actionable
  • Scaling content quality organisation-wide by establishing style guides for the Cloudflare dashboard, developer documentation, and CLI
  • Improving visibility into content performance by implementing tracking and building usage dashboards, enabling data-driven evaluation of content changes and their impact
  • Shaping content strategy decisions by uncovering high-impact improvement opportunities through user research, feedback surveys, and interviews
  • Contributing UX-focused code changes directly to the Cloudflare dashboard, improving user guidance
  • Strengthening organisation-wide content strategy alignment through ongoing consultancy, embedding user-centred content principles across multiple product teams
Feb 2023 – Present

UX & Mobile Support Engineer

SAP

  • Delivered tailored UX and interface recommendations for enterprise customers by conducting in-depth analysis of complex SAP system implementations
  • Improved customer confidence and product adoption by translating UX and UI best practices into clear, accessible guidance
Oct 2018 – Jan 2023

Software Engineer

Workday

  • Shipped new web application features as part of an Agile team, contributing to product delivery through regular SCRUM collaboration
Jan 2016 – Aug 2016 & Jul 2017 – Apr 2018

Education

Masters — Interactive Digital Media

Griffith College Dublin, Part Time

  • Modules: Visual Communication, Web Authoring, Interaction Design, 3D Modelling
2020 – 2022

Bachelor of Science Honours in Computing (BSCHons)

National College of Ireland

  • Specialisation in Gaming & Multimedia
  • Final year project: developed a VR game using Unity and Blender — view project
2013 – 2017

Key Skills

UX Content Design

Content strategy Information architecture UX research User onboarding Terminology audits Dashboard & CLI content

Design & Prototyping

Figma Adobe XD Miro Wireframing OOUX

Data & Research

Amplitude User surveys User interviews A/B testing Persona development Feedback analysis

Development

HTML JavaScript Git Jira Java C# Unity Blender AI development

Contact

Let's work together

If you'd like to get in touch, the best place to reach me is LinkedIn.

Reach out on LinkedIn