Daniel
Benhamou
UX Content Designer and Strategist
Ethos
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People first
Empathy is at the heart of strong content design. I create interfaces that enable people to solve problems. Understanding different needs, breaking down complex problems, then presenting solutions in simpler formats is what I enjoy most.
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Research before solutions
User research, tracking usage metrics and conducting content strategy workshops help surface what a project needs.
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Collaboration throughout
I create style guides, offer consultancy and build AI-assisted pipelines to help teams apply strong UI content principles in their own work.
Work
UX Case Studies
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Unifying Cloudflare's application security dashboard
Cloudflare's security tools were spread across disconnected dashboards, each named after its product rather than the problem it solved. I led the content strategy to create a new unified, coherent experience.
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Designing content for customers under attack
Cloudforce One's REACT service connects organisations with expert incident responders the moment a cyberattack strikes. I contributed to the content strategy for a dashboard that serves teams who need immediate support or post-incident advice.
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Writing content for millions of visitors
Turnstile and Challenge pages are among Cloudflare's most widely seen surfaces, encountered daily by people who often have no idea what Cloudflare is. I led a content strategy review and redesigned content to help visitors toubleshoot by themselves.
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Undergrad and Masters multimedia projects
Resume
Profile
Senior UX Content Designer leading content strategy for large-scale products at Cloudflare. Specialises in translating complex technical systems into clear, user-centred experiences that improve task completion and drive measurable product adoption. Background spanning software engineering, UX support, and content design.
Experience
Senior UX Content Designer / Strategist
Cloudflare
- Drove measurable improvements in task completion by leading content design strategy across major Cloudflare products
- Accelerated product adoption across multiple teams by designing content flows, onboarding experiences, and wireframes that made complex concepts approachable and actionable
- Scaled content quality organisation-wide by establishing style guides for the Cloudflare dashboard, developer documentation, and CLI
- Improved visibility into content performance by implementing tracking and building usage dashboards, enabling data-driven evaluation of content changes and their impact
- Shaped content strategy decisions by uncovering high-impact improvement opportunities through user research, feedback surveys, and interviews
- Contributed UX-focused code changes directly to the Cloudflare dashboard, improving user guidance
- Strengthened organisation-wide content strategy alignment through ongoing consultancy, embedding user-centred content principles across multiple product teams
UX & Mobile Support Engineer
SAP
- Delivered tailored UX and interface recommendations for enterprise customers by conducting in-depth analysis of complex SAP system implementations
- Improved customer confidence and product adoption by translating UX and UI best practices into clear, accessible guidance
Software Engineer
Workday
- Shipped new web application features as part of an Agile team, contributing to product delivery through regular SCRUM collaboration
Education
Masters — Interactive Digital Media
Griffith College Dublin, Part Time
- Modules: Visual Communication, Web Authoring, Interaction Design, 3D Modelling
Bachelor of Science Honours in Computing (BSCHons)
National College of Ireland
- Specialisation in Gaming & Multimedia
- Final year project: developed a VR game using Unity and Blender — view project
Key Skills
UX Content Design
Design & Prototyping
Data & Research
Development
Contact
Let's work together
If you'd like to get in touch, the best place to reach me is LinkedIn.
Reach out on LinkedIn